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Fashion

My Book Club... Best and Ehhhh

Nina Verklas

While on the search for a way to make 2017 wayyyyy better then 2016 I jumped on my Amazon account and decided to buy these 4 books below check out my review of which ones are must haves and which one to skip out on...

1. Your Best Year 2017: If I haven't already called you, emailed you or texted you encouraging you to get this book here is my biggest suggestion of all the books I am listing today.  What I love about this book is it challenges me to look within myself to analyse my downfalls, see improvements, measure my progress and set goals I can achieve.  Click Image to shop this MUST HAVE :: http://a.co/d5cHPOP

 

2. How to Style Your Brand:  This book I think is going to help me show the world a cohesive concept as a brand, for myself, my styling career and my collection.  It helps with logo development, images, mood boards and the delivery so you can reach your target audience :: Click Image to shop http://a.co/1iznzjy

3. The Ultimate Blogger To-Do List:  If you want little reminders of how to up your game daily I would recommend this.  I personally felt like there are books out there with more content and how to's that are better then this one so this is my least favorite book of the four:: Click Image to shop http://a.co/ehkD0WX

4. Capture Your Style:  I love, love, love this book as a Instagram Master course.  I feel like Aimee wrote this with such personality, that is relate able to any gal looking to create beautiful content.  It is a easy to read, understand and implement on my own platform. Click Image to shop http://a.co/45dM4UZ

I hope you enjoy them the way I have!  If you order them let me know what you think or if you have any suggestions for me! 

xo Nina

Fashion Group International South Florida Awards in the Design District Miami

Nina Verklas

  So I received an invite via Funkshion Fashion Week to attend the Fashion Group International award ceremony to acknowledge Miami industry professionals for their contributions to the community.  The Moore Building is in the heart of the Design District surrounded by fabulous designers like Christian Louboutin, Prada and Dior to name a few. When I entered, there was a crowd of industry pros sitting awaiting the ceremony.  I checked in, slid by security, and made my way to the Alexis presentation.  On platforms stood statuesk models dressed in modern and feminine lace dresses and jumpsuits.

  Upstairs was a museum like presentation of outfits styled by Danny Santiago who is best known for his work in Vogue Italia, Harpers Bazaar, Elle, Sex & The City, [USA] Burn Notice, [HBO] Ballers.

  Printed on walls you can see fashion editorial after editorial with over the top conceptualized stories.  I was upstairs when the ceremony started so I made my way down to watch awards being given, here is Danny receiving his award.

  What an inspiration, I have always wanted to work my hardest to be recognized for my achievements, I am a millennial like that. So I found myself interested and wanted to know more about how FGI helps the Miami fashion industry.  Here is what I found, they network designers, bring industry professionals together and provide information on of-the-moment topics, announcements and regional calendars.   It houses the Fashion Access Network (FAN) with the FGI Executive Job Bank, Member Profiles and Contacts, Discussion Forum, links and more stylists and all things fashion come together for Miami. And then some.

  Sounds like a must join right?  Well after this event it sure showed me that even though the Miami market is smaller then other major cities, there is a community of people working together to network and help each other. Until next time, See ya.

 

My 6 Year Old Childhood Dream

Nina Verklas

Behind the Scenes on a shoot for Chico's in Naples, FL

Behind the Scenes on a shoot for Chico's in Naples, FL

  Since I can remember, I always knew I wanted to be in the fashion industry.  I loved going to Joann fabrics to sit on the stools for hours with my mom while picking out what we would make together.  When the time would come to cut and sew,  and mom wasn't looking I would change the pattern and redesign it to whatever crazy trend I was into at the time.  Heck the night before Halloween mom and I would be up making my costume to wear ( we work well under pressure).  I remember my grandma helping me make Barbie clothes and making me pillow cases.  

Dorothy Halloween costume my Mom and I made mid 90's

Dorothy Halloween costume my Mom and I made mid 90's

  These memories are where my love for fashion and the process of making and styling an outfit started.  Because this is my first fashion post I think it's important to remember where my love for fashion all started, to remember how precious the memories are, and how blessed I am to have my mom and grandma to share their talents with me to help build my own taste.

  My grandma came from an era of glamour, gorgeous silhouettes, class and elegance.  The stories she would tell me of how she loved to dress up for her job in the billing department at Bloomingdales.  Oh, and how she would style her looks with her favorite pearls, her nickname was Pearl, because she lived on Pearl court, but the way she embellished her looks with all shapes and sizes of pearls was so effortlessly classy.

Grandma Pearl dressed in style to work at Bloomingdales in NYC

Grandma Pearl dressed in style to work at Bloomingdales in NYC

  My mom is such a jeans and T-shirt kinda gal, very simple and never really liked for her outfits to stand out.  You could say she is all about how practical the outfit is, does it have pockets, check, can you wear it many times, check, is it well made, check, and is the price practical, check, and there you have it, her look "made sense".  My mom is super understated for her talents, heck probably the most creative person in my life.  I love how she makes something out of nothing.  She would make my curtains in my room, when my middle school went to uniforms, she asked if they could be home made so we could make my wardrobe together.  I always tell the story of how I made a renaissance costume in high school that I used for 3 different projects, sneaky gal I was, but the teachers loved it.  Or how in middle school my English teacher didn't like me all that much, but when we had to do a project on the book All Quiet on the Western Front, I made the teacher a military jacket, (with my mom's help of course), after that the teacher loved me and wore the jacket practically every day for the rest of the school year. 

Classic Mommy & Me

Classic Mommy & Me

Bundled up Momma, casual and comfortable

Bundled up Momma, casual and comfortable

  I am so grateful they embraced the many opportunities in my childhood to incorporate design and style into my everyday life.  Without them what would I have been? A Lawyer, I can argue well :P

 While I was away for college, my mom helped me incorporate my business, at that time I didn't really understand how working for myself could be my career.  At the time it was to help me while I was paying for so much fabric and producing photo shoots, little did I know it would be the start of a company I would grow for 8 Years already.

 My line while in college was named Bambina By NV, a name I came up with in Italian class in high school.  I made one of a kind resort and evening wear, and at the time did everything from sketch to finished product, which was a TON of work! 

This image above was a pivotal point in my career, I did everything from sketch to finished product on this look and it made best dressed on the Red Carpet at the Latin Billboard awards.  Now what you have to understand is at the time I was styling assisting and Styling for other major brands and doing EVERYTHING for my clothing line myself.  With the recognition I received from this look I decided it was time to think BIGGER!

The Nina Verklas collection was something I always wanted but I wasn't sure how to start a collection that I can sell to the public, that I can see on the streets and help women with the gap of wear to work meets dinner date attire.  So in Spring 2014, all while freelance styling, I launched the Nina Verklas collection.  I wanted to focus on wardrobe staples that transition from day to evening, that are made in the United States, and highlight my point of view as a designer.  Since I was styling while launching my line I outsourced production to a production manager in New York City, hired sales help along the way and worked really hard on establishing my brand.

Grandma Pearl, Me :) and Mom

Grandma Pearl, Me :) and Mom

  Now when I say I styled throughout the time after graduation, I mean it's like having two full time jobs.  What's hard for others to understand, (unless they are in it), is it's an incredibly challenging thing to balance being your own boss, when managing two different business models.  Heck my styling career choose me, I didn't choose it, I only had one course in college about styling and it was nothing like what I do day to day!  I guess it's nice to be able to step back and embrace the madness.

  No matter what I've made of this company, I am so grateful for the help I have received along the way. From my friends modeling for me, shooting, doing hair and make up, fittings, advice on my logo, even the name of my line, friends who helped me style while I wasn't able to, people who passed along styling jobs so I could pay my bills, my production team, my husband who deals with late nights and 24/7 work, my parents, brother, colleagues, professors, mentors, just everyone, if I didn't have such a great support system I don't know if  would work in fashion or if I could do this at all.

  I guess what I'm trying to say is that this young 6 year old girl living inside of me, is so grateful for the opportunity to be doing what I love every day and that no matter the uphill battle I am lucky that I'm not alone.  Heck this is my tribe, you reading this, you are in my tribe:)  8 Years ago my mom helped me incorporate this business that I've turned into a dream come true career, cheers to celebrating how far I've come and cheers to the possibilities in the future.

I look forward to sharing the process of building my business, my point of view as a stylist and designers, what trends and tips I can share and all thing fashion!